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Comment: Alcohol advertising in magazines and youth readership : are youths disproportionately exposed?
Siegel, Michael; King, Charles; Ostroff, Joshua; Ross, Craig - In: Contemporary economic policy : a journal of Western … 26 (2008) 3, pp. 482-492
Persistent link: https://www.econbiz.de/10003768580
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Alcohol Advertising in Magazines and Readership Demographics : Do Adolescents Matter for Regulation?
Nelson, Jon P. - 2005
This paper examines the empirical relationship between alcohol advertising placements in magazines and adolescent … magazines during the years 1997-2001. The results indicate that demographics other than youth readership determine the placement …
Persistent link: https://www.econbiz.de/10014028654
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Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
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What works best? : the importance fo ad characteristics in antismoking advertising to adolescents
Vida, Irena; Bajde, Domen - In: Proceedings of the 14th Annual Conference on Marketing …, (pp. 337-342). 2006
Persistent link: https://www.econbiz.de/10003622392
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Advertisements: interpreting images used to sell to young adults
Adomaitis, Alyssa Dana; Johnson, Kim P. - In: Journal of fashion marketing and management 12 (2008) 2, pp. 182-192
Persistent link: https://www.econbiz.de/10003737159
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Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul - In: New approaches to discourse and business communication, (pp. 62-81). 2009
Persistent link: https://www.econbiz.de/10003877613
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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Extremly thin models in print ads : the dark sides
Andersen, Kelly; Paas, Leonard Jasper - In: Journal of marketing communications 20 (2014) 6, pp. 447-464
Persistent link: https://www.econbiz.de/10010436753