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Market demand of smart but uninformed consumers rotates counterclockwise with better information : surprising welfare effects
Graça, Tarcisio Barroso da; Masson, Robert T. - In: Applied economics letters 23 (2016) 1/3, pp. 11-14
Persistent link: https://www.econbiz.de/10011414186
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A joint dynamic pricing and advertising model of perishable products
Feng, Lin; Zhang, Jianxiong; Tang, Wansheng - In: Journal of the Operational Research Society : OR 66 (2015) 8, pp. 1341-1351
Persistent link: https://www.econbiz.de/10011417203
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Joint pricing and advertising strategy with reference price effect
Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
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Two-sided markets with pecuniary and participation externalities
Schmidtke, Richard - 2006
setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or …
Persistent link: https://www.econbiz.de/10010439376
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Coordination of pricing, advertising, and production decisions for multiple products
Bajwa, Naeem; Sox, Charles R. - In: International journal of services and operations management 22 (2015) 4, pp. 495-521
Persistent link: https://www.econbiz.de/10011459037
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Ad revenue optimization in live broadcasting
Popescu, Dana G.; Crama, Pascale - In: Management science : journal of the Institute for … 62 (2016) 4, pp. 1145-1164
Persistent link: https://www.econbiz.de/10011470675
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Scheduling TV advertisements via genetic algorithm
Czerniachowska, Kateryna - In: European journal of industrial engineering : EJIE 13 (2019) 1, pp. 81-116
Persistent link: https://www.econbiz.de/10012049437
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Advertising, innovation and economic growth
Cavenaile, Laurent; Roldan, Pau - 2019
Persistent link: https://www.econbiz.de/10012012429
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Influence of advertisement on customers based on AIDA model
Ullal, Mithun S.; Hawaldar, Iqbal Thonse - In: Problems and perspectives in management : PPM ; … 16 (2018) 4, pp. 285-298
Persistent link: https://www.econbiz.de/10011998468
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Advertising competition in the free-to-air TV broadcasting industry
Ivaldi, Marc; Zhang, Jiekai - 2017
This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …
Persistent link: https://www.econbiz.de/10011646956