Narrow search
Showing 1 - 10 of 456
Cover Image
The product life cycle : it's role in marketing strategy
Gardner, David Morgan - In: Die Unternehmung : Swiss journal of business research … 41 (1987) 3, pp. 219-239
Persistent link: https://www.econbiz.de/10001039244
Cover Image
The strategy pyramid : strategic marketing analysis for developing countries
Andaleeb, Syed S. - In: Journal of global marketing 3 (1989) 1, pp. 7-32
Persistent link: https://www.econbiz.de/10001098390
Cover Image
Product marketing on the internet
Subramaniam, Chandrasekar; Shaw, Michael J.; Gardner, … - 2000
Persistent link: https://www.econbiz.de/10001449607
Cover Image
Marketing theory : classic and contemporary readings
Sheth, Jagdish N.; Garrett, Dennis E. - 1986
Persistent link: https://www.econbiz.de/10000717686
Cover Image
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
Cover Image
A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - 2011
Persistent link: https://www.econbiz.de/10009270374
Cover Image
Strategies of advertising transferability in multinational marketing
Sheth, Jagdish N. - 1972
Persistent link: https://www.econbiz.de/10000726986
Cover Image
The call center couple : India's new middle class
Sheth, Jagdish N. - In: Journal of Indian business research 1 (2009) 1, pp. 10-13
Persistent link: https://www.econbiz.de/10003908355
Cover Image
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N. - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Cover Image
Revitalizing relationship marketing
Sheth, Jagdish N. - In: The journal of services marketing 31 (2017) 1, pp. 6-10
Persistent link: https://www.econbiz.de/10011615581