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Modelos analíticos de la difusión de innovaciones
Polo-Redondo, Yolanda - In: Cuadernos aragoneses de economía 10 (1986), pp. 35-45
Persistent link: https://www.econbiz.de/10001042528
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Determinantes empresariales de la adopción de innovaciones : terminales de teleproceso en el sector bancario español
Polo-Redondo, Yolanda - In: Investigaciones económicas 11 (1987) 2, pp. 243-260
Persistent link: https://www.econbiz.de/10001027921
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The evolution of mobile communications in Europe : the transition from the second to the third generation
Fuentelsaz, Lucio; Maicas, Juan Pablo; Polo-Redondo, Yolanda - In: Telecommunications policy : the international journal … 32 (2008) 6, pp. 436-449
Persistent link: https://www.econbiz.de/10003753833
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Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria; Polo-Redondo, Yolanda - In: Journal of strategic marketing 16 (2008) 4, pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
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The effect of relationship marketing strategy on franchise channels: evidence from Spanish franchisees
Bordonaba-Juste, Victoria; Polo-Redondo, Yolanda - In: Journal of marketing channels : ... distribution … 15 (2007/08) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10003787031
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Environmental respect : ethics or simply business? : a study in the small and medium enterprise (SME) context
Cambra-Fierro, Jesús; Hart, Susan; Polo-Redondo, Yolanda - In: Journal of business ethics : JOBE 82 (2008) 3, pp. 645-656
Persistent link: https://www.econbiz.de/10003779715
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Long-term orientation of the supply function in the SME context : reasons, determining factors and implications
Cambra-Fierro, Jesús J.; Polo-Redondo, Yolanda - In: International small business journal : researching … 26 (2008) 5, pp. 619-646
Persistent link: https://www.econbiz.de/10003775579
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Análisis de la salida del mercado : fracaso vs. abandono en la franquicia : failure vs disruption in the franchise system
Juste, M. Victoria Bordonaba; Palacios, Laura Lucia; … - In: Cuadernos de economía y dirección de la empresa : CEDE 39 (2009), pp. 33-57
Persistent link: https://www.econbiz.de/10003850645
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How to make switching costly : the role of marketing and relationship characteristics
Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 12 (2009/10) 2, pp. 119-137
Persistent link: https://www.econbiz.de/10003901004
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Reducing the level of switching costs in mobile communications : the case of mobile number portability
Maicas, Juan Pablo; Polo-Redondo, Yolanda; Sesé, F. Javier - In: Telecommunications policy : the international journal … 33 (2009) 9, pp. 544-554
Persistent link: https://www.econbiz.de/10003903715