A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both … name-brand and a private-label products and how much to charge. The monopoly may charge either more or less for the brand … parameters. brand name ; private label ; monopoly ; pricing …

We propose a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand … in the product category and brand switching, but the effect through larger purchase quantities is limited. …