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International marketing
5
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4
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Nebenzahl, Israel D.
27
Jaffe, Eugene D.
18
Johansson, Johny K.
2
Lampert, Shlomo I.
2
Levy, Shalom
2
Usunier, Jean-Claude
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European International Business Academy
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Management international review : mir ; journal of international business
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of business ethics : JOBE
2
Advances in international marketing
1
Bridging the gap between advertising academia and practice
1
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1
Industrial marketing management : the international journal for industrial and high-tech firms
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Selective communications in marketing
Nebenzahl, Israel D.
-
1974
Persistent link: https://www.econbiz.de/10004846532
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2
National image & competitive advantage : the theory and practice of place branding
Jaffe, Eugene D.
;
Nebenzahl, Israel D.
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003467953
Saved in:
3
The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
Saved in:
4
Consumer values as mediators in social network information search
Kol, Ofrit
;
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 3-14)
.
2017
Persistent link: https://www.econbiz.de/10011539961
Saved in:
5
The export behavior of small and medium-sized Israeli manufacturers
Jaffe, Eugene D.
- In:
Journal of global marketing
2
(
1988
)
2
,
pp. 27-51
Persistent link: https://www.econbiz.de/10001098393
Saved in:
6
Personifying country of origin research
Nebenzahl, Israel D.
;
Jaffe, Eugene D.
;
Usunier, Jean-Claude
- In:
Management international review : mir ; journal of …
43
(
2003
)
4
,
pp. 383-406
Persistent link: https://www.econbiz.de/10001832830
Saved in:
7
International business strategies and middle east regional cooperation : proceedings of the 24th annual conference, December 13 - 15, 1998, Jerusalem
Jaffe, Eugene D.
;
Nebenzahl, Israel D.
;
Teʹeni, Dov
-
1998
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001504191
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8
Towards a theory of country image effect on product evaluation
Nebenzahl, Israel D.
- In:
Management international review : mir ; journal of …
37
(
1997
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10001217266
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9
Balancing the media budget, reach and frequency in marketing communications : a macro approach
Kabak, Irwin W.
- In:
Spudai / University of Piraeus : journal of economics …
40
(
1990
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10001110166
Saved in:
10
Multinational production : effect on brand value
Johansson, Johny K.
- In:
Journal of international business studies : JIBS ; an …
17
(
1986
)
3
,
pp. 101-126
Persistent link: https://www.econbiz.de/10001027866
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