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Strategisches Business-to-Business-Marketing : mit 54 Tabellen

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International marketing and purchasing of industrial goods : an interaction approach

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Daten- und Messäquivalenz in der internationalen Marktforschung

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Global marketing : an interactive approach

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Interkulturelle Kommunikation und internationales Marketing : theoretische Grundlagen als Anknüpfungspunkt für ein Management kultureller Unterschiede

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Transfer of marketing know-how in international strategic alliances : an empirical investigation of the role and antecedents of knowledge ambiguity

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The competitive nature of knowledge transfer and the process of organizational learning between partners constitute a fundamental challenge for both academics and practitioners alike. By focusing on one type of competency - marketing knowhow - this research examines the role of knowledge...

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Globales versus international differenziertes Marketing

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An Islamic framework for international marketing ethics

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