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Marketing essentials
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2012 - 7. ed., international ed.
Persistent link: https://www.econbiz.de/10009354425
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Introduction to marketing
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2011 - 11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004958986
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Marketing research
McDaniel, Carl D. - 2013 - 9. ed, Internat. student version
Persistent link: https://www.econbiz.de/10009498674
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The product manager
MacDaniel, Carl; Gray, David A. - In: California management review 23 (1980) 1, pp. 87-94
Persistent link: https://www.econbiz.de/10003562517
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Contemporary marketing research
MacDaniel, Carl (contributor); Gates, Roger H. (contributor)
Persistent link: https://www.econbiz.de/10004342571
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The world of business
Gitman, Lawrence J.; MacDaniel, Carl - 1991
Persistent link: https://www.econbiz.de/10004144837
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Essentials of marketing
Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2005 - 4. ed.
Persistent link: https://www.econbiz.de/10004412056
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The future of business
Gitman, Lawrence J.; MacDaniel, Carl - 2002 - Interactive ed.
Persistent link: https://www.econbiz.de/10004731639
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Essentials of marketing
Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10004758080
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Marketing
Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2002 - 6. ed.
Persistent link: https://www.econbiz.de/10004767584