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This study was conducted to ascertain the relationship between the females' in-store purchasing decision process and the promotional mix. Two cosmetic salesmen groups were interviewed by using focus group interview technique to understand females' buying decision process with in-store...
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This paper is focusing on "Creative Product Marketing Strategies in Herbal Cosmetics of Thai SME in Bangkok … Metropolitan" aims for study factors that influence model of marketing strategies which comprise of independence variables and … structure 3. factors condition while dependence variables are supporting industries or as marketing strategies. Demand condition …
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"Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast …-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought … its social responsibilities in terms of inclusivity and sustainabilty, this a core text for cosmetics courses in marketing …
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Cosmetics Industry -- Chapter 3. Cosmetics industry word of mouth marketing strategy -- Chapter 4. Cosmetics ODM Strategy: Case … -- Chapter 10. Outlook: Cosmetics Marketing Strategy in the era of DX. … customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post …
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