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Interorganizational marketing...
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Marketingmanagement
17,079
Marketing management
16,490
Marketing
4,153
Marketing theory
3,227
Marketingtheorie
3,079
Consumer behaviour
2,876
Konsumentenverhalten
2,844
Theorie
2,728
Theory
2,720
Relationship marketing
2,156
Beziehungsmarketing
2,130
Deutschland
1,750
Germany
1,695
USA
1,555
Brand management
1,526
United States
1,507
Markenführung
1,504
Online-Marketing
1,208
Internet marketing
1,169
Strategisches Management
1,148
Unternehmenserfolg
1,043
Firm performance
1,038
Marktforschung
912
Innovation
903
Strategic management
893
Internationales Marketing
817
International marketing
809
Market research
787
SME
778
KMU
777
Social Web
724
Social web
724
Werbung
696
Markenimage
666
Brand image
658
Advertising
652
Lieferantenmanagement
576
Supplier relationship management
576
Innovationsmanagement
556
Markenartikel
556
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Undetermined
4,730
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1,850
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Article
11,719
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8,709
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82
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8,428
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2,717
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2,717
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1,353
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1,211
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1,211
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1,118
Lehrbuch
861
Collection of articles of several authors
839
Sammelwerk
839
Textbook
741
Bibliografie enthalten
605
Bibliography included
605
Working Paper
584
Arbeitspapier
571
Case study
467
Fallstudie
467
Aufsatzsammlung
454
Reprint
280
Konferenzschrift
264
research-article
222
Ratgeber
187
Guidebook
177
Conference proceedings
171
Glossar enthalten
123
Glossary included
123
Handbook
101
Handbuch
101
Festschrift
80
review-article
77
Dissertation u.a. Prüfungsschriften
74
Conference paper
71
Konferenzbeitrag
71
conceptual-paper
65
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61
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61
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44
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44
review
44
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5
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4
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4
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Author
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Kotler, Philip
139
Bruhn, Manfred
118
Tadajewski, Mark
92
Homburg, Christian
85
Meffert, Heribert
85
Sheth, Jagdish N.
81
Pepels, Werner
68
Hunt, Shelby D.
65
Tomczak, Torsten
47
Keller, Kevin Lane
46
Kumar, V.
46
Backhaus, Klaus
43
Vargo, Stephen L.
42
Brown, Stephen
41
Grönroos, Christian
41
Kirchgeorg, Manfred
41
Kleinaltenkamp, Michael
40
Malhotra, Naresh K.
40
Albers, Sönke
39
Bauer, Hans H.
37
Kuß, Alfred
36
Wiedmann, Klaus-Peter
36
Esch, Franz-Rudolf
35
Kitchen, Philip J.
35
Lusch, Robert F.
35
Burmann, Christoph
32
Jones, D. G. Brian
32
Maclaran, Pauline
31
Vrontis, Demetris
31
Armstrong, Gary
30
Berndt, Ralph
30
Piercy, Nigel
29
Belz, Christian
28
Shaw, Eric H.
28
Huber, Frank
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Reinecke, Sven
27
Diller, Hermann
26
Fritz, Wolfgang
26
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Institution
All
American Marketing Association
72
Springer Fachmedien Wiesbaden
66
Books on Demand GmbH <Norderstedt>
19
European Society for Opinion and Marketing Research
18
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
13
Duncker & Humblot
12
Edward Elgar Publishing
11
Erasmus Research Institute of Management
11
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Academy of Marketing Science
7
American Management Association
7
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
AMACOM
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Universität St. Gallen
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Springer Gabler <Firma>
5
Springer-Verlag GmbH
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
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Published in...
All
Journal of business research : JBR
355
Industrial marketing management : the international journal for industrial and high-tech firms
303
SpringerLink / Bücher
259
Journal of strategic marketing
204
Journal of marketing management : MM
170
European journal of marketing : EJM
158
Journal of the Academy of Marketing Science
156
European Journal of Marketing
140
Europäische Hochschulschriften / 5
137
Journal of marketing
120
The journal of business & industrial marketing
116
Marketing theory
112
Journal of marketing communications
107
Marketing Intelligence & Planning
97
Marketing intelligence & planning
96
Journal of historical research in marketing
95
Gabler Edition Wissenschaft
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of retailing and consumer services
79
Springer eBook Collection
78
Springer eBook Collection / Business and Economics
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
67
Marketing : ZFP ; journal of research and management
66
Lehrbuch
65
Journal of marketing research : JMR
64
Management science : journal of the Institute for Operations Research and the Management Sciences
64
AMS review : official publication of the Academy of Marketing Science
61
The journal of brand management : an international journal
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
The marketing review
58
International marketing review
52
Journal of advertising research
49
Journal of business economics : JBE
49
Business horizons
48
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
47
Legends in marketing
47
Marketing letters : a journal of research in marketing
47
Journal of global marketing
45
Jahrbuch der Absatz- und Verbrauchsforschung
44
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Source
All
ECONIS (ZBW)
19,154
USB Cologne (EcoSocSci)
728
Other ZBW resources
496
RePEc
64
EconStor
27
BASE
24
OLC EcoSci
9
USB Cologne (business full texts)
8
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Showing
41
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41
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
42
Marketing
1954
Persistent link: https://www.econbiz.de/10000673214
Saved in:
43
Marketing
Beckman, Theodore N.
;
Davidson, William R.
-
1967
-
8. ed
Persistent link: https://www.econbiz.de/10000674791
Saved in:
44
Markt und Unternehmung : Handlungsfelder des Marketing
Hammann, Peter
;
Palupski, Rainer
;
Gathen, Andreas von der
-
1998
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000675151
Saved in:
45
Revue française du marketing
Paris : ADETEM
;
früher: Paris : Bordas-Dunod-Gauthier …
-
Nr. 10.1964 - 262.2017 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10000428931
Saved in:
46
Broadening the concept of marketing
Sparks, David L.
(
contributor
)
-
American Marketing Association
-
1970
Persistent link: https://www.econbiz.de/10000562049
Saved in:
47
The new marketing
Fulmer, Robert M.
-
1976
Persistent link: https://www.econbiz.de/10000042190
Saved in:
48
Concepts of marketing management
Seibert, Joseph C.
-
1973
Persistent link: https://www.econbiz.de/10000048775
Saved in:
49
Multivariate analysis in marketing : theory and application
Aaker, David A.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000050372
Saved in:
50
Marketing
Schewe, Charles D.
;
Smith, Reuben M.
-
1983
-
2. ed
Persistent link: https://www.econbiz.de/10000051781
Saved in:
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