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Social marketing
Kotler, Philip; Roberto, Eduardo L. - 1991
Persistent link: https://www.econbiz.de/10000082240
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Kompetenzorientiertes Marketing in Wertsystemen
Jüttner, Uta - 1996
Persistent link: https://www.econbiz.de/10000953006
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Costly buyer search in laboratory markets with seller advertising
Cason, Timothy N. (contributor); Datta, Shakun (contributor) - 2008
Persistent link: https://www.econbiz.de/10003715188
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Marketing in nonprofit organizations
Shapiro, Benson P. - 2008
Persistent link: https://www.econbiz.de/10003717374
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Corporate Reputation Management durch Corporate Communications
Seemann, Ralph - 2008
Persistent link: https://www.econbiz.de/10003753887
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Edward A. Filene and Lincoln Filene
Bloomfield, Daniel - 2008
Persistent link: https://www.econbiz.de/10003643874
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The marketing concept : a déjà vu
Hollander, Stanley C. - 2008
Persistent link: https://www.econbiz.de/10003644603
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10003744558
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Integrated marketing communication : trends and innovations
Jain, Shridha - 2008
Persistent link: https://www.econbiz.de/10003783245
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An open source, controversies-based macromarketing chapter : an initial step toward a free online macromarketing course?
Shapiro, Stanley J. - In: Journal of macromarketing : examining the interactions … 28 (2008) 4, pp. 426-428
Persistent link: https://www.econbiz.de/10003784287