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61
Subsidiary knowledge development in knowledge-intensive business services : a configuration approach
Najafi-Tavani, Zhaleh
;
Zaefarian, Ghasem
;
Henneberg, Stephan
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 22-43
Persistent link: https://www.econbiz.de/10011414940
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62
How to translate great research into great teaching
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Brodie, …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012211913
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63
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
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64
Dyadic operationalization in business relationships : the empirical example of marketing-purchasing collaboration
Ashnai, Bahar
;
Smirnova, Maria
;
Henneberg, Stephan
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012196260
Saved in:
65
Different recipes for success in business relationships
Zaefarian, Ghasem
;
Thiesbrummel, Christoph
;
Henneberg, …
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 69-81
Persistent link: https://www.econbiz.de/10011730119
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66
Addressing the "Qualitative" in fuzzy set Qualitative Comparative Analysis : the Generic Membership Evaluation Template
Tóth, Zsófia
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 192-204
Persistent link: https://www.econbiz.de/10011730166
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67
Network picturing : an action research study of strategizing in business networks
Abrahamsen, Morten H.
;
Henneberg, Stephan
;
Huemer, Lars
; …
- In:
Industrial marketing management : the international …
59
(
2016
),
pp. 107-119
Persistent link: https://www.econbiz.de/10011622832
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68
Strategic investments in entrepreneurial brand ventures by large incumbents
Van Rensburg, Deryck J.
;
Naudé, Peter
;
Fayena, Izak
- In:
Journal of strategy and management
17
(
2024
)
1
,
pp. 140-166
Persistent link: https://www.econbiz.de/10014475852
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69
Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
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70
The role of visioning in business network strategizing
Abrahamsen, Morten H.
;
Halinen, Aino
;
Naudé, Peter
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013468741
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