Ancient trade. Catalhöyük and Neolithic trade -- Trade in ancient Egypt -- Greek and Phoenician trade -- Trade in the ancient Near East -- Petra and the frankinscence route -- Roman trade -- The periplus and Rome's eastern trade -- Trade in late antiquity -- The amber road -- Medieval trade....

We point to a fundamental inconsistency in the emerging market strategies of multinational firms. On the one hand, they seek billions of new consumers in the emerging markets of China, India, Indonesia, and Latin America; on the other, their marketing programs are scarcely adapted for these...