Private labels in food products is enjoying a phenomenal growth all over the world, especially in countries like India … Walmart (who's shelves contain more than 40% of their own brand) to Indian players like big bazaar, reliance mart, Spencer … food products. The major findings of this study are the quality of the food product is very important than the other …

Research studies have proven that place-based/regional branding methods have a positive effect on brand equity and …

Private labels command a growing share of food retailers' shelf space. I explain this phenomenon as resulting from … “umbrella branding,” or the ability of a single brand to reach across categories. Conceptually, I define umbrella branding as a … behavioral attribute that describes a shopper's tendency to ascribe a performance bond to a brand, or to associate certain …