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Rossiter, John R.
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Percy, Larry
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Rossiter, John
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Chan, Alvin M.
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Langner, Tobias
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Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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2
Emotional branding pays off
Rossiter, John R.
;
Bellman, Steve
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 291-296
Persistent link: https://www.econbiz.de/10009663645
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3
"Spending power" and the subjective discretionary income (SDI) scale
Rossiter, John R.
-
1994
Persistent link: https://www.econbiz.de/10000896820
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4
Defining the necessary components of creative, effective ads
Rossiter, John R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 139-144
Persistent link: https://www.econbiz.de/10003808446
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5
Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R.
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10003940461
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6
Advertising management principles are derived mostly from logic and very little from empirical generalizations
Rossiter, John R.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009571625
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7
A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking
Rossiter, John R.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 905-916
Persistent link: https://www.econbiz.de/10009579948
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8
Further comment on "market orientation"
Rossiter, John R.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 108-112
Persistent link: https://www.econbiz.de/10009507920
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9
A new measure of social classes
Rossiter, John R.
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 89-93
Persistent link: https://www.econbiz.de/10009548840
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10
Editorial: JBR special issue on executional elements in advertising
Rossiter, John R.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 829-830
Persistent link: https://www.econbiz.de/10009552461
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