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Explaining advertising intensi...
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Belgien
64
Belgium
62
Advertising effects
58
Werbewirkung
58
Consumer behaviour
55
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55
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37
Advertising
36
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Markenimage
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Television advertising
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Agency theory
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Psychology of advertising
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Viral marketing
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English
256
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Dutch
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Jegers, Marc
164
Pelsmacker, Patrick de
160
Dens, Nathalie
59
De Pelsmacker, Patrick
38
Geuens, Maggie
37
Janssens, Wim
19
Pelsmacker, Patrick De
18
Cauberghe, Verolien
17
Moons, Ingrid
14
Pepermans, Roland
14
Buts, Caroline
13
Caers, Ralf
13
Deloof, Marc
13
Jegers, M.
11
Van den Bergh, Joeri
11
Du Bois, Cindy
10
Lapsley, Irvine
10
Purnawirawan, Nathalia
10
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9
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9
Verhellen, Yann
9
Buysschaert, An
8
De Cooman, Rein
8
Puyvelde, Stijn Van
7
Van Hove, Leo
7
Barbarossa, Camilla
6
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6
Helmig, Bernd
6
Wellens, Lore
6
Willems, Jurgen
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Willemé, Peter
6
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5
De Keyzer, Freya
5
Goos, Peter
5
JEGERS, Marc
5
Viviers, Wilma
5
Weets, Véronique
5
Ahunov, Muzaffar Olimjonovich
4
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4
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4
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Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
5
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5
School of Economics, Universiteit Utrecht
2
Universiteit Antwerpen / Faculteit Toegepaste Economische Wetenschappen
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
18
International journal of advertising : the quarterly review of marketing communications
16
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
14
Journal of business research : JBR
13
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Financial accountability & management : in governments, public services and charities
9
Applied economics
7
Journal of advertising : official publication of the American Academy of Advertising
7
Nonprofit management & leadership
7
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Tijdschrift voor economie en management
5
Working Papers / Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
4
Annals of public and cooperative economics
3
Belgian journal of operations research, statistics and computer science
3
European management journal
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
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Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
3
Managerial and Decision Economics
3
Metroeconomica : international review of economics
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Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
3
Routledge studies in the management of voluntary and non-profit organizations
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
The journal of corporate finance : contracting, governance and organization
3
Young consumers : insight and ideas for responsible marketers
3
Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
2
Accounting, auditing & accountability journal
2
Belgisch tijdschrift voor sociale zekerheid
2
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ECONIS (ZBW)
259
OLC EcoSci
75
RePEc
38
USB Cologne (EcoSocSci)
10
Other ZBW resources
8
EconStor
1
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Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
- In:
Revue d'économie industrielle
(
1992
),
pp. 42-52
Persistent link: https://www.econbiz.de/10001139533
Saved in:
2
Decision on the optimal financing alternative for a municipal investment project, taking other projects and political issues into account
Asselbergh, Greet
;
Pelsmacker, Patrick de
;
Jegers, Marc
-
1990
Persistent link: https://www.econbiz.de/10000814260
Saved in:
3
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
4
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
5
Independent characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
31
(
1991
)
3
,
pp. 127-140
Persistent link: https://www.econbiz.de/10001139385
Saved in:
6
The power growth curve revisited : a comment on J. C. Tanner's car ownership growth model
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
28
(
1988
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10001076750
Saved in:
7
Integrated marketing communications : a primer
Kitchen, Philip J.
;
Pelsmacker, Patrick de
;
Pelsmacker, …
-
2004
Persistent link: https://www.econbiz.de/10001870533
Saved in:
8
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
9
Verklaring en prognose van de vraag naar nieuwe personenwagens in Belgie͏̈
Pelsmacker, Patrick de
-
1990
Persistent link: https://www.econbiz.de/10000814257
Saved in:
10
Marketing, expenditure and quality-adjusted price effects on market share evolution in a segmented Belgian car market (1972 - 81)
Pelsmacker, Patrick de
- In:
Applied economics
20
(
1988
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10001047276
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