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Kotler, Philip
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58
Keller, Kevin Lane
45
Sheth, Jagdish N.
42
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40
Tomczak, Torsten
40
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39
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36
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35
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33
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33
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32
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32
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32
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29
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29
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27
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26
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25
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25
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25
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25
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24
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24
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23
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23
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22
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22
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22
Morgan, Neil A.
22
Schultz, Don E.
22
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21
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21
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Springer Fachmedien Wiesbaden
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
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IGI Global
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OECD
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Verlag Franz Vahlen
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Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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7
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National Bureau of Economic Research
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NetLibrary, Inc
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American Management Association
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Edward Elgar Publishing
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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4
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4
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4
Internationales Arbeitsamt
4
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4
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4
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Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
203
Journal of strategic marketing
194
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
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122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
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89
Marketing intelligence & planning
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Gabler Edition Wissenschaft
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Springer eBook Collection
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European Journal of Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing Intelligence & Planning
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Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
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Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
45
Journal of global marketing
43
Marketing : ZFP ; journal of research and management
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
Psychology & marketing
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
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Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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RePEc
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BASE
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1
A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil
;
Butler, Patrick
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
Saved in:
2
Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan
;
Dikmen, Asli
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011312103
Saved in:
3
Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin
;
Brandi, Wesley
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
Saved in:
4
Effect of organizational climate on marketing performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal
;
Zhakanova, Aliya
;
Emeagwali, …
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
4
,
pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
Saved in:
5
Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
6
Expecting transformation of marketing during the post-pandemic new normal : qualitative research of marketing managers in Georgia
Gigauri, Iza
;
Djakeli, Kakhaber
- In:
International journal of sustainable economies …
10
(
2021
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012799934
Saved in:
7
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
8
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
9
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
10
The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson
- In:
Journal of small business and entrepreneurship : JSBE
33
(
2021
)
6
,
pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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