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Marketing-Informationsfunktionen von Bonusprogrammen im Personenluftverkehr
Thieme, Matthias; Schmengler, Hans Joachim - 1996
Persistent link: https://www.econbiz.de/10000945181
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Do customer loyalty programs really work in airlines business? : a study on Air Berlin
Hossain, Muhammed Zakir; Kibria, Habiba; Farhana, Saraj - In: Inventi impact: service sector (2018) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10012145709
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Why passengers' geo-demographic characteristics matter to airport marketing
Leung, Abraham; Yen, Barbara T. H.; Lohmann, Guilherme - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 833-850
Persistent link: https://www.econbiz.de/10011729297
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Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M. (ed.); Kostecki, Michel M. (ed.) - 1994 - 1. ed.
Persistent link: https://www.econbiz.de/10000349312
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Strategisches Hotel-Marketing
Schrand, Axel; Schlieper, Thomas - In: Management in der Hotellerie und Gastronomie : …, (pp. 223-242). 2008
Persistent link: https://www.econbiz.de/10003646339
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Kundenmanagement in Arztpraxen und Ärztenetzen
Weinbrenner, Susanne; Graf, Alexander - In: Management im Gesundheitswesen, (pp. 176-185). 2009
Persistent link: https://www.econbiz.de/10003910997
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Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.; Vargo, Stephen L. - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 6, pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
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Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
Hunke, Guido (ed.) - 2011 - 1. Auflage
Persistent link: https://www.econbiz.de/10008665389
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Strategic marketing plan for the creation of a commodities market in Bolivia
Torres Calderón, Scarlett - 2010
Commodities market, marketing, financial services. - Warenbörse, Dienstleistungsmarketing …
Persistent link: https://www.econbiz.de/10003949233