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Von der Kundenorientierung zu "potentialorientiertem Marketing"
Eickhoff, Matthias - In: Perspektiven ökonomischen Denkens : klassische und …, (pp. 187-201). 1998
Persistent link: https://www.econbiz.de/10001302704
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Innovations-Controlling
Eickhoff, Matthias - In: Marketing-Controlling-Kompetenz : Grundwissen …, (pp. 83-107). 2003
Persistent link: https://www.econbiz.de/10001756178
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Möglichkeiten und Grenzen bilanzanalytischer Erfolgsprognosen von Kapitalgesellschaften durch externe Jahresabschlußadressaten
Eickhoff, Matthias - 1994
Persistent link: https://www.econbiz.de/10004197807
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Business creativity : innovating European entrepreneurship education
Turnbull, Andrew; Eickhoff, Matthias - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 139-150
Persistent link: https://www.econbiz.de/10008987930
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Case study : International marketing relaunch
Eickhoff, Matthias; Loer, Michael - In: Praxishandbuch Relaunch : Potenziale vorhandener Marken …, (pp. 409-427). 2013
Persistent link: https://www.econbiz.de/10011447477
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Beyond business planning - the role of creativity in sustainable entrepreneurial development
Eickhoff, Matthias; Jakob, Christoph - In: Cross-cultural innovation : results of the 8th European …, (pp. 33-43). 2005
Persistent link: https://www.econbiz.de/10002694110
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Stock analysts vs. the crowd : mutual prediction and the drivers of crowd wisdom
Eickhoff, Matthias; Muntermann, Jan - In: Information & management : the internat. journal of … 53 (2016) 7, pp. 835-845
Persistent link: https://www.econbiz.de/10011600114
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Effects of data breaches from user-generated content : a corporate reputation analysis
Confente, Ilenia; Siciliano, Giorgia Giusi; Gaudenzi, … - In: European management journal 37 (2019) 4, pp. 492-504
Persistent link: https://www.econbiz.de/10012063243