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Model-assisted analysis, simulation and forecasting with consumer panel data
Wildner, Raimund; Scherübl, Birgit - In: Yearbook of marketing and consumer research 4 (2006), pp. 5-29
Persistent link: https://www.econbiz.de/10003404833
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Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
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Eastern Housing Limited : marketing strategies of a real estate company in Bangladesh
Srivastava, Vibhava - In: Vision : the journal of business perspective 21 (2017) 1, pp. 93-96
Persistent link: https://www.econbiz.de/10011707968
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Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.; Morgan, Neil A.; Fornell, Claes - In: Journal of marketing 77 (2013) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
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Promotional strategy impacts on organisational market share and profitability
Adefulu, Adesoga - In: Acta Universitatis Danubius / Oeconomica 11 (2015) 6, pp. 20-33
Persistent link: https://www.econbiz.de/10011513884
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Analysis of marketing strategies of industrial producers and processors in Kosovo for financial and economic development
Fejza, Ejup; Bajrami, Halil - In: International journal of finance & banking studies : JJFBS 8 (2019) 4, pp. 49-58
Persistent link: https://www.econbiz.de/10012153257
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Price as a stimulus to thank : the case for willful overpricing
Wathieu, Luc; Bertini, Marco - 2005
Persistent link: https://www.econbiz.de/10003377679
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The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.; Johnson, Lester W.; White, Lesley - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
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Von der Öko-Nische zum ökologischen Massenmarkt im Bedürfnisfeld Ernährung : Konzeption eines Forschungsprojektes
Belz, Frank; Schneidewind, Uwe; Villiger, Alex; … - 1997
Persistent link: https://www.econbiz.de/10000972190