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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush; St. Davčik, Nebojša; Pillai, Kishore … - In: Journal of business research : JBR 69 (2016) 12, pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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Measuring the effectiveness of promotional mix and its effect on the market share in the Jordanian communication companies
Bashabsheh, Amin Ayed Nahar - In: International economics & finance journal : (IEFJ) 14 (2019) 2, pp. 123-136
Persistent link: https://www.econbiz.de/10012428931
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Modeling Dynamic Effects of the Marketing Mix on Market Shares
Fok, D.; Paap, Richard; Franses, Philip Hans - 2012
of the marketing mix on market shares. A useful model to link market shares with marketing-mix variables, like price and …
Persistent link: https://www.econbiz.de/10014076333
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An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market
Pleshko, Larry P.; Heiens, Richard A. - In: International journal of business and emerging markets … 11 (2019) 2, pp. 109-121
Persistent link: https://www.econbiz.de/10012135582
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The persistence of lenient market categories
Pontikes, Elizabeth G.; Barnett, William P. - In: Organization science : a journal of the Institute for … 26 (2015) 5, pp. 1415-1431
Persistent link: https://www.econbiz.de/10011385859
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Why do market shares matter? : an information-based theory
Caminal, Ramón; Vives, Xavier - 1992
Persistent link: https://www.econbiz.de/10000135319
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Market share is correlated with word-of-mouth volume
Uncles, Mark D.; East, Robert; Lomax, Wendy - In: Australasian marketing journal 18 (2010) 3, pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
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Distribution and market share
Wilbur, Kenneth C.; Farris, Paul W. - In: Journal of retailing 90 (2014) 2, pp. 154-167
Persistent link: https://www.econbiz.de/10010402349
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Brand popularity, country image and market share : an empirical study
Kim, Chung Koo; Chung, Jay Young - 2008
Persistent link: https://www.econbiz.de/10003656235
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Numeric or weighted distribution? : the effect of different channel performance metrics on market share
Guissoni, Leandro Angotti; Rodrigues, Jonny Mateus; … - In: Journal of marketing channels : distribution systems, … 26 (2020) 2, pp. 108-119
Persistent link: https://www.econbiz.de/10012258192