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Sustainability trends in key overseas markets : market drivers and implications to increase value for New Zealand exports
Saunders, Caroline; Guenther, Meike; Driver, Tim - 2010
Persistent link: https://www.econbiz.de/10008904434
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Cross-national logo evaluation analysis: an individual level approach
Lans, Ralf van der; Cote, Joseph A.; Cole, Catherine A.; … - 2008
Persistent link: https://www.econbiz.de/10008649049
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Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008746828
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Wybrane zagadnienia z zakresu finansów i handlu mie̜dzynarodowego
De̜bski, Wiesław (contributor) - 2007
Persistent link: https://www.econbiz.de/10003691855
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Dominant features in airlines' international advertising
Holstius, Karin; Ladau-Harjulin, Ulla - 1983
Persistent link: https://www.econbiz.de/10003580429
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Global planning to pinpoint local targets : how DHL Global Mail introduced an integrated direct marketing campaign in 14 countries
Nave, Rosegret - In: International direct marketing : principles, best …, (pp. 53-66). 2007
Persistent link: https://www.econbiz.de/10003600747
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Managing global business strategies : a twenty-first-century perspective
McManus, John; White, Don; Botten, Neil - 2008
Persistent link: https://www.econbiz.de/10003679720
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In the twilight of the multis : the rise and fall of the multinational corporations
Rubner, Alex - 2008
Persistent link: https://www.econbiz.de/10003685525
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Globalisierung als Herausforderung für das internationale Marketing
Springer, Reiner - In: Die Herausforderung der globalen Vernetzung : …, (pp. 21-34). 2007
Persistent link: https://www.econbiz.de/10003706824
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Doing business beyond America's borders : the do's, don'ts and other details of conducting business in 40 countries
Tuller, Lawrence W. - 2008
Persistent link: https://www.econbiz.de/10003711623