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Special issue: International and interdisciplinary perspectives in contemporary marketing
2015
Persistent link: https://www.econbiz.de/10011317316
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How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Islamic marketing and business in the global marketplace
Halkias, Daphne (contributor) - 2013
Persistent link: https://www.econbiz.de/10009729345
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Retailing in international markets, 1900-2010 : a response to Godley and Hang's "Globalisation and the evolution of international retailing : a comment on Alexander's "British over...
Alexander, Nicholas - In: Business history 55 (2013) 2, pp. 302-312
Persistent link: https://www.econbiz.de/10009732710
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Export pioneers in Latin America
Sabel, Charles F. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009626193
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International sports marketing
Ratten, Vanessa (contributor) - 2011
Persistent link: https://www.econbiz.de/10009410782
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The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana; Kelley, James B.; Riefler, Petra; Lee, Julie A. - In: Journal of international marketing 21 (2013) 2, pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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Multinational enterprises' global competitiveness through emerging markets strategies and integration in global innovation networks
Ujjual, Vandana; Patel, Parimal - In: Innovation and development 3 (2013) 2, pp. 297-312
Persistent link: https://www.econbiz.de/10010229999
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Islamic marketing at the Nexus of global markets-religions-poltics and implications for research
Ger, Güliz - In: Marketing theory 13 (2013) 4, pp. 497-503
Persistent link: https://www.econbiz.de/10010233262