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An analysis of the returns to...
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Subject
All
Australien
51,361
Australia
44,047
Marketingmanagement
17,112
Marketing management
16,523
Werbung
13,873
Advertising
11,343
Consumer behaviour
6,376
Konsumentenverhalten
6,189
Theorie
5,429
Theory
5,369
USA
4,912
Marketing
4,503
United States
4,478
Werbewirkung
4,164
Advertising effects
4,099
Deutschland
3,615
Großbritannien
3,013
Germany
2,966
Online-Marketing
2,937
Internet marketing
2,902
United Kingdom
2,714
Kanada
2,210
Schätzung
2,184
Brand management
2,170
Relationship marketing
2,144
Markenführung
2,136
Beziehungsmarketing
2,110
Estimation
2,098
Neuseeland
2,089
Canada
1,975
New Zealand
1,923
Japan
1,460
Unternehmenserfolg
1,453
Firm performance
1,444
advertising
1,409
KMU
1,360
SME
1,359
Innovation
1,354
Social Web
1,312
Social web
1,311
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Online availability
All
Undetermined
14,927
Free
14,548
Type of publication
All
Article
45,855
Book / Working Paper
42,732
Journal
1,067
Other
60
Database
1
Type of publication (narrower categories)
All
Article in journal
28,809
Aufsatz in Zeitschrift
28,809
Graue Literatur
12,013
Non-commercial literature
12,013
Working Paper
8,492
Arbeitspapier
7,965
Aufsatz im Buch
5,432
Book section
5,432
Collection of articles of several authors
2,087
Sammelwerk
2,087
research-article
2,006
Amtsdruckschrift
1,897
Government document
1,897
Hochschulschrift
1,816
Thesis
1,422
Konferenzschrift
971
Lehrbuch
925
Aufsatzsammlung
850
Case study
839
Fallstudie
839
Textbook
792
Bibliografie enthalten
790
Bibliography included
790
Conference proceedings
638
Statistik
409
No longer published / No longer aquired
399
Statistics
320
review-article
266
Ratgeber
227
case-report
219
Guidebook
210
Conference paper
185
Konferenzbeitrag
185
Dissertation u.a. Prüfungsschriften
181
Reprint
181
Glossar enthalten
168
Glossary included
168
Mehrbändiges Werk
152
Multi-volume publication
152
Handbook
144
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Language
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English
69,181
Undetermined
12,773
German
7,217
French
237
Russian
88
Spanish
78
Polish
71
Italian
49
Hungarian
43
Swedish
37
Dutch
36
Portuguese
20
Ukrainian
12
Danish
11
Romanian
10
Bulgarian
7
Czech
7
Finnish
7
Croatian
5
Lithuanian
5
Serbian
5
Afrikaans
4
Macedonian
4
Norwegian
4
Slovak
4
Turkish
4
Chinese
3
Arabic
2
Indonesian
2
Japanese
2
Valencian
1
Modern Greek (1453-)
1
Kazakh
1
Multiple languages
1
Slovenian
1
Albanian
1
Vietnamese
1
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Author
All
Wooden, Mark
266
Cobb-Clark, Deborah A.
224
Miller, Paul W.
213
Leigh, Andrew
186
Creedy, John
152
Saunders, Peter
151
Burgess, John
149
Anderson, Kym
147
Dixon, Peter B.
138
Harding, Ann
137
Faff, Robert W.
128
Kotler, Philip
126
Valadkhani, Abbas
123
Webster, Elizabeth
120
Borland, Jeff
117
Chapman, Bruce James
115
Bruhn, Manfred
110
Karunaratne, Neil Dias
104
Worthington, Andrew Charles
101
Dollery, Brian
100
Freebairn, John William
100
Wilkins, Roger
100
Tisdell, Clement A.
98
Chiswick, Barry R.
96
Hunter, Boyd H.
95
Kalb, Guyonne
93
Allen, David E.
89
Smyth, Russell
89
Ramsay, Ian
88
Siminski, Peter
88
Clements, Kenneth W.
87
Breunig, Robert
85
Lim, Guay C.
84
Commission, Productivity
80
Meffert, Heribert
80
Homburg, Christian
79
Lewis, Philip E. T.
77
Dockery, Alfred Michael
73
Bateman, Hazel
72
Pepels, Werner
72
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Institution
All
OECD
209
Australien / Bureau of Statistics
183
National Bureau of Economic Research
163
Australien / Parliament
116
Springer Fachmedien Wiesbaden
94
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
89
University of Western Sydney
86
Australien / Productivity Commission
85
Reserve Bank of Australia
84
American Marketing Association
66
Australian National University / Centre for Economic Policy Research
51
International Monetary Fund
50
Melbourne Institute of Applied Economic and Social Research
50
Australien / Bureau of Agricultural and Resource Economics
48
National Centre for Social and Economic Modelling <Canberra>
48
College of Business
45
Policy and Economic Research Unit (PERU), Land and Water Division
45
Australian Bureau of Statistics
43
Australian National University
43
Australien / Industry Commission
41
School of Accounting, Economics, and Finance, University of Wollongong
41
Australien
40
Committee for Economic Development of Australia
40
Parliament of the Commonwealth of Australia
39
Centre for Health Economics Research & Evaluation (CHERE), Business School
38
Australien / Auditor General
37
Australien / International Development Assistance Bureau
33
Bureau of Transport Economics
33
International Labour Organization (ILO), United Nations
32
Australian Centre for Industrial Relations Research and Training
31
Department of Economics, Faculty of Business and Economics
31
Melbourne Business School
30
School of Management
29
Internationaler Währungsfonds
28
School of Economics and Finance <Brisbane>
28
World Trade Organization
28
C.E.P.R. Discussion Papers
27
Research School of Economics, College of Business and Economics
27
Australia Japan Research Centre
26
Centre for the Economics of Education and Training
26
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Published in...
All
The economic record : er
1,267
The Australian economic review
834
Journal of business research : JBR
541
Australian economic papers
511
The journal of industrial relations : the journal of the Industrial Relations Society of Australia
506
Economic papers : a journal of applied economics and policy
491
Australian quarterly : AQ
418
Melbourne Institute working paper series
396
Australian bulletin of labour
365
Discussion paper series / IZA
328
SpringerLink / Bücher
303
Parliamentary Paper, The Parliament of the Commonwealth of Australia
300
Parliamentary paper / the Parliament of the Commonwealth of Australia
295
Journal of advertising research
288
Australian journal of labour economics : a journal of labour economics and labour relations ; official journal of the Australian Society of Labour Economists
282
Industrial marketing management : the international journal for industrial and high-tech firms
277
The Australian journal of agricultural economics
269
Applied economics
268
The economic and labour relations review : ELRR
267
Australian economic history review : a journal of economic, business & social history
265
Australian journal of management
265
European Journal of Marketing
261
Journal of marketing communications
247
Journal of Australian political economy
240
Economic analysis and policy
230
International journal of advertising : the review of marketing communications
227
Working paper series
216
Quarterly review of agricultural economics
215
Research paper / University of Melbourne, Department of Economics
215
IZA Discussion Papers
214
Research discussion paper / Reserve Bank of Australia
213
Discussion papers / Centre for Economic Policy Research, Australian National University
211
Journal of strategic marketing
209
European journal of marketing : EJM
202
Working paper
198
International journal of advertising : the quarterly review of marketing communications
197
IZA Discussion Paper
196
Journal of advertising
194
Journal of advertising : official publication of the American Academy of Advertising
184
Journal of marketing
176
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Source
All
ECONIS (ZBW)
80,270
Other ZBW resources
2,891
USB Cologne (EcoSocSci)
2,754
RePEc
2,570
EconStor
694
BASE
448
USB Cologne (business full texts)
38
OLC EcoSci
37
ArchiDok
13
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Showing
1
-
10
of
89,715
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Breaking the mould : characteristics and consequences of becoming market orientated in Australian
meat
retailing
Insch, Andrea
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 229-244)
.
2010
Persistent link: https://www.econbiz.de/10010474607
Saved in:
2
Same but different : perceptions of integrated marketing communication among marketing communication partners in
Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
3
Special issue: "Down Under"
Phau, Ian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003974819
Saved in:
4
Assessing the effectiveness of MPP
meat
advertising
and promotion in the Japanese market
Comeau, Allison
;
Mittelhammer, Ron C.
;
Wahl, Thomas I.
-
1996
Persistent link: https://www.econbiz.de/10000953584
Saved in:
5
Quantity and quality effects of
advertising
: a demand system approach
Dong, Diansheng
;
Kaiser, Harry M.
;
Myrland, Øystein
- In:
Agricultural economics : the journal of the …
36
(
2007
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10003548774
Saved in:
6
Advertising
of meats by chain grocery companies : 1. methods, 2. prices
Rhoades, E. L.
-
1930
Persistent link: https://www.econbiz.de/10002693358
Saved in:
7
Voluntary chains as distributors of meats and other perishable foods : 1. purchasing methods, 2.
advertising
and merchandising
Rhoades, E. L.
-
1930
Persistent link: https://www.econbiz.de/10002693449
Saved in:
8
The incidence of the costs and benefits of generic
advertising
Alston, Julian Mark
;
Chalfant, James Allen
;
Piggott, …
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 665-671
Persistent link: https://www.econbiz.de/10001500425
Saved in:
9
Novel products and
advertising
visuals : the mediating role of perceived luxuriousness on willingness to try clean
meat
products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
10
Advertising
to reduce
meat
consumption : positive framing versus negative framing effects on attention
Zunckel, Caitlin
;
Pillay, Pragasen
;
Drummond, Mark Hamilton
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 609-630
Persistent link: https://www.econbiz.de/10014426718
Saved in:
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