Narrow search
Showing 111 - 120 of 618,983
Cover Image
The demand for sports and recreational services: empirical evidence from Germany
Pawlowski, Tim; Breuer, Christoph - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 5-34
Persistent link: https://www.econbiz.de/10008937449
Cover Image
Examining participation in sports betting in Germany
Wicker, Pamela; Soebbing, Brian P. - In: The journal of gambling business and economics 6 (2012) 3, pp. 17-33
Persistent link: https://www.econbiz.de/10009724214
Cover Image
Sponsoring und Konsumentenverhalten : eine olympische Perspektive
Preuß, Holger - In: Perspektiven des Sportmarketing : Besonderheiten, …, (pp. 229-248). 2005
Persistent link: https://www.econbiz.de/10003295954
Cover Image
Sportsponsoring effektiv einsetzen : zu den Auswirkungen von Sponsoringmaßnahmen auf Einstellung und Kaufabsicht der Verbraucher
Huber, Frank; Regier, Stefanie; Vollhardt, Kai; … - 2005
Persistent link: https://www.econbiz.de/10003297818
Cover Image
Bestimmungsgrößen des rezeptiven Sportkonsums : eine integrierte Analyse am Beispiel der Fußball-Bundesliga
Beyer, Thomas (contributor) - 2004
Persistent link: https://www.econbiz.de/10002901804
Cover Image
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu; Schneiders, Christopher; Merten, Sebastian - In: Journal of business research : JBR 136 (2021), pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Cover Image
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …
Persistent link: https://www.econbiz.de/10012402227
Cover Image
Does local sporting success affect sport participation? : an examination of Danish professional soccer's effect on club membership
Storm, Rasmus K.; Holum, Marthe Liss - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10012497335
Cover Image
Sportkonsum in Deutschland : Empirische Analysen zur Allokation von Zeit und Geld für Sport
Alfs, Christian - 2014
Christian Alfs analysiert den Sportkonsum von Privathaushalten in Deutschland: Wie viel Zeit und Geld investiert die … Bevölkerung in Sport, wer übt welche Sportarten wie oft aus bzw. verfolgt sie und wie viel Geld wird dafür ausgegeben? Der Autor …
Persistent link: https://www.econbiz.de/10014020923
Cover Image
Big spenders in a booming sport: consumption capital as a key driver of triathletes' sport-related expenditure
Wicker, Pamela; Prinz, Joachim; Weimar, Daniel - 2012
Persistent link: https://www.econbiz.de/10013441218