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The rhetoric of celebrity endorsement strategy and consumer purchase intention on fast moving consumer goods among Al-Hikmah University undergraduate students
Brimah, Bolatito Amudat; Olanipekun, Wahid Damilola; … - In: SocioEconomic challenges : SEC 4 (2020) 3, pp. 104-112
Persistent link: https://www.econbiz.de/10012295317
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Customer relationship management : websites analysis of the top ten consumer goods companies
Rîpa, Alexandru Ioan; Nicolescu, Luminița - In: Management dynamics in the knowledge economy 11 (2023) 4/42, pp. 352-371
Persistent link: https://www.econbiz.de/10014448679
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The Price distribution of consumer goods in retail markets
Kaldasch, Joachim - In: International journal of economics and financial issues … 13 (2023) 5, pp. 52-58
Persistent link: https://www.econbiz.de/10014417893
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The limits of planned obsolescence for conspicuous durable goods
Agrawal, Vishal V.; Kavadias, Stylianos; Toktay, L. Beril - In: Manufacturing & service operations management : M & SOM 18 (2016) 2, pp. 216-226
Persistent link: https://www.econbiz.de/10011487142
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Ökologisches Industriedesign : Rahmenfaktoren, Möglichkeiten, Grenzen
Triebel, Daniela - 1997
Persistent link: https://www.econbiz.de/10000957401
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How the temporal framing of energy savings influences consumer product evaluations and choice
Tangari, Andrea Heintz; Smith, Ronn J. - In: Psychology & marketing 29 (2012) 4, pp. 198-208
Persistent link: https://www.econbiz.de/10009534094
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Information in Launch messages : stimulating the adoption of new high-tech consumer products
Talke, Katrin; Snelders, Dirk - In: The journal of product innovation management : an … 30 (2013) 4, pp. 732-749
Persistent link: https://www.econbiz.de/10009771321
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Distribution of consumer goods in rural areas
Rao, S. B. - 1979
Persistent link: https://www.econbiz.de/10000416845
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BranchenBericht / FMCG
Axel Springer AG - Hamburg : Springer - Nachgewiesen 2009; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003861535
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Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.; Sethuraman, Raj - 2010
Persistent link: https://www.econbiz.de/10003924129