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Exploring the drivers of corporate reputation integrated with a corporate responsibility perspective : some reflections in theory and in praxis
Baldarelli, Maria Gabriella; Gigli, Sabrina - In: Journal of management & governance 18 (2014) 2, pp. 589-613
Persistent link: https://www.econbiz.de/10010348777
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Ethische Positionierung : Verbindung von Unternehmensethik und strategischem Marketing
Bookhagen, Andrea - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001539941
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Whistleblowing und Corporate Reputation Management
Leisinger, Klaus M. - 2003 - 1. Auflage
Persistent link: https://www.econbiz.de/10001751195
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Reputation : Begriffsbestimmung und Möglichkeiten der Operationalisierung
Nerb, Mirja - 2002
Persistent link: https://www.econbiz.de/10001679726
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The Communicating Company : Towards an Alternative Theory of Corporate Communication
Hübner, Hartmut (contributor) - 2007
book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the … contribution to corporate communication theory. … study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the …
Persistent link: https://www.econbiz.de/10013520667
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The communicating company : towards an alternative theory of corporate communication ; with 18 tables
Hübner, Hartmut - 2007
Persistent link: https://www.econbiz.de/10003400486
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Corporate reputation in the business ethics field : its relation with corporate identity, corporate image, and corporate social responsibility
Leiva, Ricardo; Ferrero, Ignacio; Calderón Cuadrado, Reyes - In: Corporate reputation review : an international journal 19 (2016) 4, pp. 299-315
Persistent link: https://www.econbiz.de/10011602518
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Corporate foundation's relationship with the founding company and its role in image building and corporate community involvement programmes
Kwiecińska, Monika - In: Argumenta oeconomica (2015) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10011513965
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Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
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Examining corporate social responsibility as a public relations vehicle : an empirical study
Komodromos, Marcos - In: International journal of corporate strategy and social … 1 (2017) 2, pp. 101-117
Persistent link: https://www.econbiz.de/10011747129