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Newspaper credibility : building reader trust ; a national study commissioned by the American Society of Newspaper Edidors

1985

Persistent link: https://www.econbiz.de/10000719069

Changing market information regimes : a case study of the transition to the bookscan audience measurement system in the US book publishing industry

Andrews, Kurt; Napoli, Philip M. - In: The journal of media economics 19 (2006) 1, pp. 33-54

Persistent link: https://www.econbiz.de/10003283954

Seminar on market modelling ; 1

1975

Persistent link: https://www.econbiz.de/10003311161

Seminar on market modelling ; 2

1975

Persistent link: https://www.econbiz.de/10003311163

The sporting goods industry : history, practices and products

Lipsey, Richard A. - 2006

"This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including...