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Agendas and consumer choice
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Consumer behaviour
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Hauser, John R.
194
Urban, Glen L.
44
Toubia, Olivier
18
Liberali, Guilherme
16
Hauser, John
15
Simester, Duncan I.
12
Braun, Michael
11
Dzyabura, Daria
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Staelin, Richard
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Dahan, Ely
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Shugan, Steven M.
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Wernerfelt, Birger
10
Griffin, Abbie
9
Timoshenko, Artem
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Carr, Scott
7
Hess, James
7
Kahn, Barbara
7
Simester, Duncan
7
Weinberg, Bruce D.
6
Burnap, Alex
5
Garcia, Rosanna
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Clausing, Don
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Shugan, Steven
4
Wernerfelt, Birger.
4
Wisniewski, Kenneth J.
4
Cochran, James J.
3
Ding, Min
3
El Kihal, Siham
3
Erdem, Tülin
3
Evgeniou, Theodoros
3
Griffin, Abbie.
3
Ibragimov, Marat
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Meyer, Robert J.
3
Rangaswamy, Arvind
3
Rao, Vithala R.
3
Roberts, John H.
3
Rummel, Paul
3
Srinivasan, Kannan
3
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
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24
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9
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From Little's law to marketing science : essays in honor of John D.C. Little
3
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3
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Legends in marketing
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1
Conjoint measurement : methods and applications
1
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1
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Handbook of marketing
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Journal of Conflict Resolution
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Journal of the Academy of Marketing Science
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Judgment and Decision Making
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Marketing letters : a journal of research in marketing
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Marketing management : a quarterly business management publication of the American Marketing Association
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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ECONIS (ZBW)
86
RePEc
75
OLC EcoSci
43
EconStor
5
USB Cologne (EcoSocSci)
1
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1
Theory and application of defensive strategy
Hauser, John R.
- In:
The economics of strategic planning : essays in honour …
,
(pp. 113-139)
.
1986
Persistent link: https://www.econbiz.de/10001261908
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2
Metrics to value R&D : an annotated bibliography
Hauser, John R.
-
1996
Persistent link: https://www.econbiz.de/10000957473
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3
New developments in product-line optimization
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 26-27
Persistent link: https://www.econbiz.de/10009007245
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4
Consideration-set heuristics
Hauser, John R.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
Saved in:
5
Research, development, and engineering metrics
Hauser, John R.
-
1997
Persistent link: https://www.econbiz.de/10000977776
Saved in:
6
Phenomena, theory, application, data, and methods all have impact
Hauser, John R.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 7-9
Persistent link: https://www.econbiz.de/10011637137
Saved in:
7
Prelaunch forecasting of new consumer durables : ideas on a consumer value ; priority model
Hauser, John R.
;
Urban, Glen L.
-
1982
Persistent link: https://www.econbiz.de/10000720767
Saved in:
8
The house of quality
Hauser, John R.
- In:
Harvard business review : HBR
66
(
1988
)
3
,
pp. 63-73
Persistent link: https://www.econbiz.de/10001046658
Saved in:
9
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
10
Unstructured direct elicitation of decision rules
Ding, Min
;
Hauser, John R.
;
Dong, Songting
;
Dzyabura, Daria
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 116-127
Persistent link: https://www.econbiz.de/10008858636
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