Theory and application of defensive strategy
Year of publication: |
1986
|
---|---|
Authors: | Hauser, John R. |
Published in: |
The economics of strategic planning : essays in honour of Joel Dean; partial proceedings of a conference .... - Lexington, Mass. [u.a.] : Lexington Books, ISBN 0-669-11260-7. - 1986, p. 113-139
|
Subject: | Marketingmanagement | Marketing management |
-
A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil, (2015)
-
Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan, (2015)
-
Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin, (2015)
- More ...
-
Efficient Measurement of Consumer Preference Functions: A General Theory for Intensity of Preference
Hauser, John R., (1977)
-
Hauser, John R., (1977)
-
Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice
Hauser, John R., (1977)
- More ...