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Propaganda : die Kunst der Public Relations

Bernays, Edward L. - 2014 - Dt. Erstausg., 5. Aufl.

Persistent link: https://www.econbiz.de/10011297190

Managing a company in an activist world : the leadership challenge of corporate citizenship

Burke, Edmund M. - 2005

Persistent link: https://www.econbiz.de/10002225933

The handbook of public affairs

Harris, Phil (ed.) - 2005 - 1. publ.

Persistent link: https://www.econbiz.de/10002626973

Adressbuch USA Werbung Schulen

Borton, Elon G. (compiler) - Advertising Federation of America / Bureau of Research … - 1960

Persistent link: https://www.econbiz.de/10003077786

Visual Public Relations : Strategic Communication Beyond Text

Collister, Simon (ed.); Roberts-Bowman, Sarah (ed.) - 2018 - First edition.

Persistent link: https://www.econbiz.de/10013180074

Strategic planning for public relations

Smith, Ronald D. - 2013 - 4. ed., 1. publ.

Persistent link: https://www.econbiz.de/10010193476

North American Perspectives on the Development of Public Relations : Other Voices

Watson, Tom (ed.) - 2017

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework. The series features seven books, six of which cover...

Persistent link: https://www.econbiz.de/10012396456

Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009

Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577

Persistent link: https://www.econbiz.de/10011979115

Public relations : strategies and tactics

Wilcox, Dennis L. (contributor) - 2005 - 7. ed.

Persistent link: https://www.econbiz.de/10004276087

Public relations practices : managerial case studies and problems

Center, Allen H. - 1985 - 3rd ed

Persistent link: https://www.econbiz.de/10013476832

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