Strategic planning for public relations
Ronald D. Smith
| Year of publication: |
2013 ; 4. ed., 1. publ.
|
|---|---|
| Authors: | Smith, Ronald D. |
| Publisher: |
New York [u.a.] : Routledge |
| Subject: | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | USA | United States | Strategische Planung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XXXV, 520 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie ; Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Literaturverz. S. [495] - 505 Erscheint: 01. Februar 2013 |
| ISBN: | 978-0-415-50676-2 ; 978-0-203-08124-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010193476