Chryssochoidis, George; Krystallis, Athanassios; … - In: European Journal of Marketing 41 (2007) 11/12, pp. 1518-1544
Purpose – The present study using the Consumer Ethnocentric Tendencies Scale (CET‐SCALE) aims to evaluate the level of consumer ethnocentrism (CE) and its implications on their evaluation of food products. Furthermore, it seeks to examine the level at which country of origin (COO) effect is...