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Situational effects of adverti...
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Batra, Rajeev
73
Ray, Michael L.
28
Wansink, Brian
8
Ray, David Michael
7
Ahuvia, Aaron
5
Bagozzi, Richard P.
5
Wedel, Michel
5
Alden, Dana L.
4
Berry, Brian Joe Lobley
4
Conkling, Edgar C.
4
Sawyer, Alan G.
4
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3
Brei, Diann
3
Chattopadhyay, Amitava
3
Feinberg, Fred M.
3
Ray, Michael
3
Steenkamp, Jan-Benedict E. M.
3
Steenkamp, Jan-Benedict E.M.
3
Aaker, David A.
2
Boyd jr., Harper W.
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Gürhan-Canli, Zeynep
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Holbrook, Morris B
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Li, Dongmei
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Ng, Sharon
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Ozsomer, Aysegul
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2
Ray, Michael L
2
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Strong, Edward C.
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1
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1
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1
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1
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7
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5
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2
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2
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ECONIS (ZBW)
62
OLC EcoSci
18
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13
RePEc
10
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3
BASE
1
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81
A decision sequence analysis of developments in marketing communication
Ray, Michael L.
- In:
Journal of marketing
37
(
1973
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10002679397
Saved in:
82
A decision sequence analysis of developments in marketing communication
Ray, Michael L.
- In:
Views of marketing : a reader
,
(pp. 205-220)
.
1979
Persistent link: https://www.econbiz.de/10002679413
Saved in:
83
Marketing communication and the hierarchy-of-effects
Ray, Michael L.
-
1973
Persistent link: https://www.econbiz.de/10002679448
Saved in:
84
The present and potential linkages between the microtheoretical notions of behavioral science and the problems of advertising : a proposal for a research system
Ray, Michael L.
- In:
Behavioral and management science in marketing
,
(pp. 99-141)
.
1978
Persistent link: https://www.econbiz.de/10002679464
Saved in:
85
Psychological theories and interpretations of learning
Ray, Michael L.
- In:
Consumer behavior : theoretical sources
,
(pp. 45-117)
.
1973
Persistent link: https://www.econbiz.de/10002679470
Saved in:
86
Market potential and economic shadow: a quantitative analysis of industrial location in Southern Ontario
Ray, David Michael
-
1965
Persistent link: https://www.econbiz.de/10000167551
Saved in:
87
The geography of economic systems
Berry, Brian Joe Lobley
;
Conkling, Edgar C.
;
Ray, David …
-
1976
Persistent link: https://www.econbiz.de/10000022020
Saved in:
88
Standardising employment growth rates of foreign multinationals and domestic firms in Canada : from shift-share to multifactor partitioning
Ray, Michael
-
1990
Persistent link: https://www.econbiz.de/10004099389
Saved in:
89
The global economy : resource use, locational choice, and international trade
Berry, Brian Joe Lobley
-
1993
Persistent link: https://www.econbiz.de/10013474713
Saved in:
90
Economic geography : resource use, locational choices, and regional specialization in the global economy
Berry, Brian Joe Lobley
-
1987
Persistent link: https://www.econbiz.de/10013475111
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