Yang, Zhenlin; Gan Loo Geok, Lydia; Tang, Fang-fang - 2010
We study and contrast pricing and price evolution of online only (Dotcom) and online branch of multi-channel retailers (OBMCRs) based on two panel data sets collected from online toy markets. Panel data regression analyses reveal several interesting empirical results: over time, OBMCRs and...