A study to determine whether consumers develop their images of small little‐known retailers from the images of the anchor(s) of the shopping complexes in which they are located. Results suggest that image transference does exist in the conveyance of an image to a small, little‐known...

Examines complaint alternatives, identifies the relationships between consumer complaint behaviour, the store patronized and consumer complaint behaviour relative to the price of the garment purchased. Questionnaire results from 479 respondents who purchased garments from either a mass merchant,...

Presents the results of research on male grocery shoppers′ (MGS) attitudes, behaviour and demographics. Demographic data are used as independent variables and differences in attitude and behaviour towards the grocery shopping task are observed. Preferences for the task, list preparation and...

Store image has long been recognized as a determinant of business success and has been used as a positioning and differentiation tool. Over the years, the retail image research stream has witnessed numerous conceptual and operational definitions, However, despite the long‐term fascination of...

Direct product profitability (DPP) is a performance measure that was designed to show each SKU′s contribution to profit. Used by food retailers to assist with shelf‐space allocation and pricing decisions, DPP has been adopted only very slowly since it was first implemented in 1979. Operators...

Social and demographic changes are putting pressures on traditional gender roles in the house‐hold. Reports on the role of married males based on a large‐scale survey of upscale households. The data suggest that males in married households are responsible for shopping activities in varying...

Offering higher quality is a strategy which has been demonstrated to be instrumental in improving performance for many firms. Retail service customers, at the decision‐making stage, tend to form expectations about the service quality they will receive from cues which are available to them....