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A product differentiation mode...
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Innovation and new product development : reflections and insights from the research published in the first 20 years of Manufacturing & Service Operations Management
Kavadias, Stylianos
;
Ulrich, Karl T.
- In:
Manufacturing & service operations management : M & SOM
22
(
2020
)
1
,
pp. 84-92
Persistent link: https://www.econbiz.de/10012162542
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112
Time inconsistency and product design : a strategic analysis of feature creep
Jain, Sanjay
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 835-851
Persistent link: https://www.econbiz.de/10012120913
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113
Creativity and productivity in product design for additive manufacturing : mechanisms and platform outcomes of remixing
Friesike, Sascha
;
Flath, Christoph
;
Wirth, Marco …
- In:
Journal of operations management
65
(
2019
)
8
,
pp. 735-752
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114
Revisiting the role of collaboration in creating breakthrough inventions
Chan, Tian Heong
;
Mihm, Jürgen
;
Sosa, Manuel
-
2018
-
Revised version of 2017/30/TOM
Persistent link: https://www.econbiz.de/10012039994
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115
Four decades of new product development research : an integrative review
Pandey, Neeraj
;
Patwardhan, Avadhut Arun
;
Rao, Swarnima
- In:
International journal of product development : IJPD
23
(
2019
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012041714
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116
Cheese trademarks : Italian dairy firms' practices during the 20th century
Suffia, Ilaria
;
Locatelli, Andrea
;
Besana, Claudio
- In:
Business history
60
(
2018
)
8
,
pp. 1227-1254
Persistent link: https://www.econbiz.de/10012042168
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117
Exploring consumer associations between corporate reputation, corporate sustainability, and product attributes within utilitarian market contexts
Garry, Tony
;
Harwood, Tracy
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 258-275
Persistent link: https://www.econbiz.de/10011734539
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118
A new method for measuring process flexibility of product design
Zhang, Qiang
;
Wu, Desheng Dash
;
Fu, Chao
;
Baron, Claude
; …
- In:
International transactions in operational research : …
24
(
2017
)
4
,
pp. 821-838
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119
In pursuit of product modularity : impediments and stimulants
Kamrad, Bardia
;
Schmidt, Glen
;
Ülkü, Sezer
- In:
California management review
59
(
2017
)
4
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011743626
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120
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
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