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Ghauri, Pervez N.; Grønhaug, Kjell; Strange, Roger - 2020 - Fifth edition

"We are very pleased to present the fifth edition of our book on Research Methods. The first edition of this book, published in 1995, received considerable recognition and attention, mainly from scholars in the United Kingdom, Scandinavia and the Netherlands. The second, third and fourth...

Persistent link: https://www.econbiz.de/10012063250

The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 333-356

Persistent link: https://www.econbiz.de/10011287125

The impact of consumption situations and culture differences on decision making in food prosumption

Xie, Chunyan; Grønhaug, Kjell - In: Nordic journal of business : NJB 66 (2017) 3, pp. 158-176

Persistent link: https://www.econbiz.de/10012232090

Cultural adaptation in cross-national buyer-seller relationships : a study of Russian buyers and Norwegian sellers of seafood

Voldnes, Gøril; Grønhaug, Kjell - In: International journal of emerging markets 10 (2015) 4, pp. 837-857

Persistent link: https://www.econbiz.de/10011489473

Needs and need recognition in organisational buying

Grønhaug, Kjell - In: European journal of marketing : EJM 25 (1991) 2, pp. 17-32

Persistent link: https://www.econbiz.de/10001111549

Perspectives : primary uncertainty in the seafood industry ; an exploratory study of how processing firms cope

Ottesen, Geir Grundvåg; Grønhaug, Kjell - In: Marine resource economics 18 (2003) 4, pp. 363-371

Persistent link: https://www.econbiz.de/10001968539

Can computerised market models improve strategic decision-making? : An exploratory study

Fuglseth, Anna Mette; Grønhaug, Kjell - In: The journal of socio-economics 32 (2003) 5, pp. 503-520

Persistent link: https://www.econbiz.de/10001843604

Co-creating value in a retail market setting

Sogn-Grundvåg, Geir; Rånes, Stein Arne; Grønhaug, Kjell - In: Journal of food products marketing 15 (2009) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10003831191

The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements

Ying, Lou; Korneliussen, Tor; Grønhaug, Kjell - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 623-638

Persistent link: https://www.econbiz.de/10003887889

Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism

Supphellen, Magne; Grønhaug, Kjell - 2009

Persistent link: https://www.econbiz.de/10003785279

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