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A multi-stage model of world-of-mouth influence through viral marketing
De Bruyn, Arnaud; Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 151-163
Persistent link: https://www.econbiz.de/10003809028
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2007 ISMS practice prize competition : special section introduction
Roberts, John H.; Lilien, Gary L. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 617-619
Persistent link: https://www.econbiz.de/10003884890
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How incorporating feedback mechanisms in a DSS affects DSS evaluations
Kayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; … - In: Information systems research : ISR 20 (2009) 4, pp. 527-546
Persistent link: https://www.econbiz.de/10003938732
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Referral equity and referral management : the supplier firm's perspective
Hada, Mahima; Grewal, Rajdeep; Lilien, Gary L. - 2010
Persistent link: https://www.econbiz.de/10008907423
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Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.; Grewal, Rajdeep; Bowman, Douglas; Ding, Min - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
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How feedback can improve managerial evaluations of model-based marketing decision support systems
Kayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; … - 2006
Persistent link: https://www.econbiz.de/10003381138
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Marketing spending strategy in recessions
Lilien, Gary L.; Srinivasan, Raji - In: Australasian marketing journal 18 (2010) 3, pp. 181-182
Persistent link: https://www.econbiz.de/10008654340
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Prediction markets as institutional forecasting support systems
Bruggen, Gerrit H. van; Spann, Martin; Lilien, Gary L.; … - In: Decision support systems : DSS ; the international journal 49 (2010) 4, pp. 404-416
Persistent link: https://www.econbiz.de/10008655661
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Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji; Lilien, Gary L.; Sridhar, Shrihari - In: Journal of marketing 75 (2011) 3, pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
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Trade shows in the business marketing communications mix
Gopalakrishna, Srinath; Lilien, Gary L. - In: Handbook of business-to-business marketing, (pp. 226-245). 2012
Persistent link: https://www.econbiz.de/10009500168