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Applications of management sciences in marketing
Montgomery, David B. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10000049818
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Management science in marketing
Montgomery, David B.; Urban, Glen L. - 1969
Persistent link: https://www.econbiz.de/10000049819
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Consumer choice behavior : a cognitive theory
Hansen, Flemming - 1972
Persistent link: https://www.econbiz.de/10000050373
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Stochastic models of buying behavior
Massy, William F.; Montgomery, David B.; Morrison, Donald G. - 1970
Persistent link: https://www.econbiz.de/10000050486
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Microeconomic theory : a mathematical approach
Henderson, James Mitchell; Quandt, Richard E. - 1971 - 2. ed., intern. student ed
Persistent link: https://www.econbiz.de/10000050871
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Marketing, society, and conflict
Levy, Sidney J.; Zaltman, Gerald - 1975
Persistent link: https://www.econbiz.de/10000051812
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Consumer behavior
Robertson, Thomas S. - 1970
Persistent link: https://www.econbiz.de/10000051869
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Consumer behavior : theoretical sources
Ward, Scott (ed.); Robertson, Thomas S. (contributor) - 1973
Persistent link: https://www.econbiz.de/10000053319
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Consumer behavior : learning models of purchasing
1969
Persistent link: https://www.econbiz.de/10000054398
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005