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The role of market researchers in managerial use of market research information
Keszey, Tamara - In: Market : review for marketing theory and practice 27 (2015) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10011502509
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Comparison of customer attitudes towards loyalty programs in Prague and in London
Tahal, Radek - In: Central European business review : CEBR 4 (2015) 3, pp. 5-12
Persistent link: https://www.econbiz.de/10011559449
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Transparency of information acquisition in a supply chain
Li, Tian; Tong, Shilu; Zhang, Hongtao - In: Manufacturing & service operations management : M & SOM 16 (2014) 3, pp. 412-424
Persistent link: https://www.econbiz.de/10010402195
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How organisations generate and use customer insight
Said, Emanuel; MacDonald, Emma K.; Wilson, Hugh; … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
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Video analytics in market research
Balkan, Sule; Kholod, Tetyana - In: Information systems management 32 (2015) 3, pp. 192-199
Persistent link: https://www.econbiz.de/10011412953
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Seeing the bigger picture : why market research history matters?
Crawford, Robert - In: International journal of market research 64 (2022) 2, pp. 187-199
Persistent link: https://www.econbiz.de/10012872698
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The road to electromobility in Poland : consumer attitude assessment
Lewicki, Wojciech; Drożdż, Wojciech; Wróblewski, Piotr; … - In: European research studies 24 (2021) 1, pp. 28-39
Persistent link: https://www.econbiz.de/10012512677
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The photo-based qualitative interview : potential applications to market research and current challenges
Kleih, Anne-Katrin; Lehberger, Mira; Sparke, Kai - In: Innovation in der Marktforschung, (pp. 87-97). 2020
Anwendbarkeit der Fotobefragung in der Marktforschung aufzuzeigen und forschungspraktische Herausforderungen zu diskutieren …
Persistent link: https://www.econbiz.de/10013258481
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Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan - In: Reshaping capitalism in Weimar and Nazi Germany, (pp. 208-231). 2022
Persistent link: https://www.econbiz.de/10013191962
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Essays on capital markets research in accounting
Kapons, Martin - 2021
Persistent link: https://www.econbiz.de/10012695696