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Exploring relationship between brand equity and customer loyalty on pharmaceutical market
Dlačić, Jasmina; Kežman, Elvedina - In: Economic and business review : EBR 16 (2014) 2, pp. 121-131
Persistent link: https://www.econbiz.de/10011612102
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Personal selling in marketing
Olariu, Ioana - In: Studies and scientific researches / Economics edition / … (2017), pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
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A dynamic product line model : theory, evidence, strategy
Simon, Hermann - 1984
Persistent link: https://www.econbiz.de/10000709162
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Pharma-Marketing : Möglichkeiten und Grenzen nach der Strukturreform des Gesundheitswesens
Kaas, Klaus Peter - In: Journal of business economics : JBE 59 (1989) 6, pp. 620-636
Persistent link: https://www.econbiz.de/10001063636
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Pharmaceutical product management in 1990 : will there be any changes?
Kleizen, Hendrikus G. - In: European journal of marketing : EJM 19 (1985) 7, pp. 5-10
Persistent link: https://www.econbiz.de/10001071440
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Preisfindung und optimale Marketingstrategien für neue pharmazeutische Produkte : eine neue Anwendung von Discrete Choice- und zensierten Regressions-Modellen
Hujer, Reinhard; Grammig, Joachim; Fryns, Heinrich; … - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 48 (1996) 3, pp. 219-232
Persistent link: https://www.econbiz.de/10001195097
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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine - In: Belgian journal of operations research, statistics and … 29 (1989) 1, pp. 3-45
Persistent link: https://www.econbiz.de/10001076735
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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348
Persistent link: https://www.econbiz.de/10011479849