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Marketing theory : evolution and evaluation

Sheth, Jagdish N. - 1988 - 1. [print.]

Persistent link: https://www.econbiz.de/10000765653

Marketing theory : classic and contemporary readings

Sheth, Jagdish N.; Garrett, Dennis E. - 1986

Persistent link: https://www.econbiz.de/10000717686

Are consumers disadvantaged or vulnerable? : an examination of consumer complaints to the Better Business Bureau

Garrett, Dennis E.; Toumanoff, Peter Georg - In: Journal of consumer affairs : official publication of … 44 (2010) 1, pp. 3-23

Persistent link: https://www.econbiz.de/10003983836

Verbal Communication Between Complaining Consumers and Company Service Representatives

Garrett, Dennis E.; Meyers, Renee A. - In: Journal of consumer affairs : official publication of … 30 (1996) 2, pp. 444-475

Persistent link: https://www.econbiz.de/10007322175

The Effectiveness of Corporate Communicative Responses to Accusations of Unethical Behavior

Bradford, Jeffrey L.; Garrett, Dennis E. - In: Journal of business ethics : JOBE 14 (1995) 11, pp. 875-892

Persistent link: https://www.econbiz.de/10006935929

Dissatisfied consumers who complain to the Better Business Bureau

Fisher, James E.; Garrett, Dennis E.; Arnold, Mark J.; … - In: Journal of Consumer Marketing 16 (1999) 6, pp. 576-589

Very little prior research has analyzed the behavior of dissatisfied consumers who complain to the Better Business Bureau (BBB). Therefore, interviews were conducted with dissatisfied consumers who filed complaints with the BBB against companies in three industries – auto dealers, dry...

Persistent link: https://www.econbiz.de/10014849258