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Consumer behaviour and the arts : a marketing perspective

Colbert, François; Astous, Alain d' - 2022

"Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the … summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each … chapter explores a different aspect of consumer behaviour in the arts by answering the following questions: What do we know …

Persistent link: https://www.econbiz.de/10012548765

(Con)artistic strategies for how to succeed in the art market : Orson Welles' F for fake and Banksy's Exit through the gift shop

Schon, Bernd Friedrich - In: Journal for art market studies 5 (2021) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10012615829

Battle of the ballet household decisions on arts consumption

Mauri, Caterina Adelaide; Wolf, Alexander Friedrich - In: Journal of cultural economics 45 (2021) 3, pp. 359-383

Persistent link: https://www.econbiz.de/10012618301

Art workers in Colombia : characteristics, symbolic consumption and social identity

Carrillo Barbosa, Ruby Lorena; Guzmán Rincón, Alfredo - In: European research on management and business economics 28 (2022) 2, pp. 1-10

Purpose To explore the characteristics of Art Workers in Colombia, expressed in terms of lifestyles and consumption practices, as well as the relationship between symbolic consumption and the social identity of the group. Design/methodology/approach For this quantitative study, the instrument...

Persistent link: https://www.econbiz.de/10013254596

A brand (new) experience : art, aesthetics, and sensory effects

Hagtvedt, Henrik - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 425-428

Persistent link: https://www.econbiz.de/10013199115

Choosing pictures at an exhibition : do identity values influence the willingness to pay for art?

Detotto, Claudio; Meleddu, Marta; Vannini, Marco - In: Review of social economy : the journal for the … 80 (2022) 2, pp. 250-267

Persistent link: https://www.econbiz.de/10013281334

The role of art infusion in enhancing pro-environmental luxury brand advertising

Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209490

Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context

Chieffi, Verdiana; Pichierri, Marco; Peluso, Alessandro M. - In: Arts and the market : AAM 12 (2022) 1, pp. 17-31

Persistent link: https://www.econbiz.de/10012879085

The inter-generational arts branding of the Star Wars saga : may the myth be with you!

Patsiaouras, Georgios - In: Arts and the market : AAM 12 (2022) 1, pp. 84-101

Persistent link: https://www.econbiz.de/10012879089

Investigating preferences in art collecting : the case of the François Pinault Collection

Codignola, Federica; Mariani, Paolo - In: Italian journal of marketing : ITJM 2022 (2022) 1, pp. 107-133

Persistent link: https://www.econbiz.de/10013173063