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Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.; Schmitz, Christian; Schmidt, Martin; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
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Visual decision making styles and geographical information systems
Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas - In: Quantitative marketing and marketing management : …, (pp. 191-207). 2012
Persistent link: https://www.econbiz.de/10009621894
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Theoretical development in ethical marketing decision making
Ferrell, Odies C.; Crittenden, Victoria Lynn; Ferrell, Linda - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 51-60
Persistent link: https://www.econbiz.de/10009760002
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Traditional food crop marketing in Sub-Saharan Africa : does gender matter?
Handschuch, Christina; Wollni, Meike - 2013
context, marketing traditional food crops poses an important income alternative. The present study aims to contribute to the … scarce literature on traditional food crops by analyzing the factors influencing (a) the households' decision to participate … finger millet group positively influences the decision to market finger millet. While female household members who do not …
Persistent link: https://www.econbiz.de/10010359667
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Implications of the main mathematical methods on marketing decision making process
Olariu, Ioana - In: Studies and scientific researches / Economics edition / … 16/17 (2011/12), pp. 158-161
Persistent link: https://www.econbiz.de/10010223185
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Consideration-set heuristics
Hauser, John R. - In: Journal of business research : JBR 67 (2014) 8, pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
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Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Challagalla, Goutam; Murtha, Brian R.; Jaworski, Bernard J. - In: Journal of marketing 78 (2014) 4, pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
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Exploring the relationship between marketing and operations : neural network analysis of marketing decision impacts on delivery performance
Marques, Alex; Lacerda, Daniel Pacheco; Camargo, Luís … - In: International journal of production economics 153 (2014), pp. 178-190
Persistent link: https://www.econbiz.de/10010385241
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Investigating the effects of mailing variables and endogeneity on mailing decisions
Schröder, Nadine; Hruschka, Harald - In: European journal of operational research : EJOR 250 (2016) 2, pp. 579-589
Persistent link: https://www.econbiz.de/10011441718