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Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M. - In: Management science : journal of the Institute for … 38 (1992) 12, pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
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Should Utility-Reducing Media Advertising Be Taxed?
Kind, Hans Jarle - 2009
economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. However, making use of … recent advances in the theory of Industrial Organization and two-sided markets we show that taxing ads may be …
Persistent link: https://www.econbiz.de/10012764277
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Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle
Nöcker, Ralf - 2021 - 3. Auflage
Der Werbemarkt heute -- Ökonomische Theorie und Werbung -- Der ökonomische Nutzen der Werbung -- Geschäftsmodelle von … Werbemarkt heute Ökonomische Theorie und Werbung Empirie: Effektivität von Werbung Ökonomische Analyse der Agenturen Etablierte …
Persistent link: https://www.econbiz.de/10012627277
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La publicité : théories, acteurs et méthodes
Vernette, Eric (ed.); Caumont, Daniel (contributor) - 2000
Persistent link: https://www.econbiz.de/10013287051
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Costs, Institutional Mobility Barriers, and Market Structure : Advertising Agencies as Multiproduct Firms
Silk, Alvin J.; Berndt, Ernst R. - 2021
What accounts for the diversity and limited concentration that has long characterized the organization of the advertising agency industry? This question is addressed by treating an advertising agency as a multiproduct firm. The firm's product line or service mix is defined in terms of the set of...
Persistent link: https://www.econbiz.de/10013213074
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Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle
Nöcker, Ralf - 2021 - 3. Auflage
Persistent link: https://www.econbiz.de/10012497145
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Advertising, industry innovation, and entry deterrence
Qi, Shi - In: International journal of industrial organization 65 (2019), pp. 30-50
Persistent link: https://www.econbiz.de/10012321125
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The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2010
Persistent link: https://www.econbiz.de/10008662047
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A mobile platform's in-app advertising contract under agency pricing for app sales
Hao, Lin; Guo, Hong; Easley, Robert F. - In: Production and operations management : an international … 26 (2017) 2, pp. 189-202
Persistent link: https://www.econbiz.de/10011655537
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The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan; Horsky, Sharon; Zeithammer, Robert - In: Journal of marketing research : JMR 53 (2016) 5, pp. 773-789
Persistent link: https://www.econbiz.de/10011600619