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21
The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856803
Saved in:
22
Strategische Wettbewerbsforschung
Görgen, Walter
-
1992
Persistent link: https://www.econbiz.de/10000857015
Saved in:
23
Herkunftsbezeichnungen als präferenzdeterminierende Faktoren : eine internationale Studie bei langlebigen Gebrauchsgütern
Hausruckinger, Gerhard
-
1993
Persistent link: https://www.econbiz.de/10000857126
Saved in:
24
Predicting shares from preferences for multiattribute alternatives
Davey, Krishnakumar S.
-
1991
Persistent link: https://www.econbiz.de/10000857839
Saved in:
25
State of the art marketing research
Blankenship, Albert Breneman
;
Breen, George E.
-
1992
Persistent link: https://www.econbiz.de/10000857944
Saved in:
26
Target costing : marktorientiertes Zielkostenmanagement
Seidenschwarz, Werner
-
1993
Persistent link: https://www.econbiz.de/10000858200
Saved in:
27
Kritische Analyse zentraler Begriffe der marktorientierten Unternehmensführung als Grundlage einer Würdigung des Leistungsanspruches der "konventionellen" Marktforschungsmethoden u...
Pfeiffer, Werner
-
1990
Persistent link: https://www.econbiz.de/10000858343
Saved in:
28
Verwendung von Einstellungskonzepten in der
Marktforschung
: eine Analyse von empirischen Untersuchungen
Leipelt, Detlef
-
1992
Persistent link: https://www.econbiz.de/10000859628
Saved in:
29
Kontrollierte Zufallsauswahl in der
Marktforschung
Rappl, Karl
-
1993
Persistent link: https://www.econbiz.de/10000859893
Saved in:
30
Personalmarketing : ein Ansatz zielgruppenorientierter Personalpolitik
Dietmann, Evelyne
-
1993
Persistent link: https://www.econbiz.de/10000863744
Saved in:
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