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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Cases in marketing management
Dalrymple, Douglas J.; Parsons, Leonard J.; Jeannet, … - 1992
Persistent link: https://www.econbiz.de/10000842498
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Customer service problems : from problem detection to problem prevention by "Service problem deployment"
Stauss, Bernd - 1992
Persistent link: https://www.econbiz.de/10000843396
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Marktführer durch Service : Lehren aus 50 hervorragenden europäischen Unternehmen
Horovitz, Jacques - 1993
Persistent link: https://www.econbiz.de/10000855756
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Computergestützte Angebotssysteme in der persönlichen Verkaufsberatung
Brandt, Frank - 1998
Persistent link: https://www.econbiz.de/10000981997
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Cases in marketing : orientation, analysis, and problems
Greer, Thomas V. - 1991 - 5. ed.
Persistent link: https://www.econbiz.de/10000836549
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Leitung und Planung der Kundendienstbereiche von CENTRUM- und "Konsument"-Warenhäusern der DDR
Steitieh, Adnan - 1989
Persistent link: https://www.econbiz.de/10000837099
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Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247