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Improving marketing effectiveness
Shaw, Bob - 1998
Persistent link: https://www.econbiz.de/10004377709
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In the Computer and Dreaming
Shaw, Bob - In: Photo-electronic imaging 40 (1997) 12, pp. 15
Persistent link: https://www.econbiz.de/10006581289
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Co-operation between academics and practitioners - hope for the future?
Stone, Merlin - In: Journal of direct, data and digital marketing practice … 15 (2013) 2, pp. 105-107
Persistent link: https://www.econbiz.de/10010257062
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Business to business competitive marketing : practice and literature : commentary
Stone, Merlin - In: Journal of customer behaviour 15 (2016) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
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Product planning : an integrated approach
Stone, Merlin - 1976
Persistent link: https://www.econbiz.de/10004706675
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Marketing and economics
Stone, Merlin - 1980
Persistent link: https://www.econbiz.de/10004811644
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Product planning : an integrated approach
Stone, Merlin - 1976
Persistent link: https://www.econbiz.de/10013485321
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SCHEMA
Stone, Merlin; Woodcock, Neil; Ekinci, Yuksel; … - In: The Bottom Line 32 (2019) 1, pp. 98-116
Persistent link: https://www.econbiz.de/10012066609
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How leaders manage their business models using information
Parnell, Brett; Stone, Merlin; Aravopoulou, Eleni - In: The Bottom Line 31 (2018) 2, pp. 150-167
Persistent link: https://www.econbiz.de/10012066615
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Information management in the smart city
Stone, Merlin; Knapper, Jonathan; Evans, Geraint; … - In: The Bottom Line 31 (2018) 3/4, pp. 234-249
Persistent link: https://www.econbiz.de/10012066618