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LADI: a latent discriminant mo...
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1
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
2
Multidimensional scaling : concepts and applications
Green, Paul E.
-
1989
Persistent link: https://www.econbiz.de/10000761594
Saved in:
3
Die Anwendung von neuronalen Netzen in der Marketingforschung
Rittinghaus-Mayer, Diana
-
1993
Persistent link: https://www.econbiz.de/10000373091
Saved in:
4
Empirische Bestimmung von Produktwahrnehmung und Idealvorstellung aus globaler Befragung : ein Ansatz zur Operationalisierung von Entfaltungsanalysen
Kaiser, Ulrike
-
1991
Persistent link: https://www.econbiz.de/10000336533
Saved in:
5
Multivariate Werbewirkungskontrolle : Konzepte zur Auswertung von Werbetests
Schwaiger, Manfred
-
1997
Persistent link: https://www.econbiz.de/10000634725
Saved in:
6
Ein Meßkonzept zur Unterstützung des Marketingcontrolling in Einzelhandelsbetrieben
Henneking, Karl-Michael
-
1998
Persistent link: https://www.econbiz.de/10000676173
Saved in:
7
Confounding of effects in rank-based conjoint-analysis
Teichert, Thorsten
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 251-276)
.
2003
Persistent link: https://www.econbiz.de/10001997967
Saved in:
8
Latent class models for conjoint analysis
Ramaswamy, Venkatram
;
Cohen, Steven H.
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 441-472)
.
2003
Persistent link: https://www.econbiz.de/10001998104
Saved in:
9
Support Vektor Maschinen als Analyseinstrument im Marketing
Monien, Katharina
-
2005
Persistent link: https://www.econbiz.de/10003353486
Saved in:
10
Absatzprognosen für modeabhängige Unternehmen : ein zweistufiges Absatzprognosesystem für Unternehmen mit modisch orientiertem Sortiment
Keiser, Thomas
-
1993
Persistent link: https://www.econbiz.de/10008730255
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